This is a hybrid position which requires 8 days per month in the office. You can be based in our office in The Hague, London, or Washington DC. Existing work authorization is required at the time of application submission for candidates wishing to be based in London or Washington, D.C. as WRI is unable to sponsor any visa work sponsorship for this position in those locations. To be eligible for this position in US, you must be a resident of DC, Maryland or Virginia at the start of employment.

About the Program:

WRI’s Restoration program helps catalyze the restoration of forests, farmland, and ecosystems. Our goal is to help restore ecosystem function, economic productivity, livelihoods, and hope. The Restoration program is a flagship initiative of the Food, Land and Water program at WRI and works with governments, grassroots community organizations, entrepreneurs and international partners to inspire, enable, and implement restoration on degraded landscapes, returning them to economic and environmental productivity.

Job Highlight:

As the Marketing and Engagement Associate, you will strengthen how the Global Restoration Initiative (GRI) engages priority audiences and bring its products, stories, and impact to the world to help build a global restoration movement.

Working as part of the Restoration Communications team and closely with colleagues from across the program, you will support the marketing and productization of tools and knowledge products, contribute to digital outreach across social media and web platforms, and help streamline the Restoration program’s complex brand architecture into a more coherent, aligned, and user-friendly system.

You will help develop and implement tailored engagement and marketing strategies for key groups — including donors, investors, policymakers, private-sector actors, practitioners and cultural influencers — ensuring that communications are targeted, actionable, and grounded in audience insight. With a focus on all the program’s country and regional initiatives including across Africa and Latin America, you will support the program’s key objectives to raise awareness around restoration, inspire action and drive investment towards the emerging restoration economy.

You combine creativity with strong organizational and delivery skills. You will be collaborative, detail-oriented, and comfortable turning strategy into execution. You will bring marketing instincts, digital fluency, and curiosity for emerging communication trends — including AI — to help expand the program’s reach and deepen engagement across regions and audiences.

You will report to the Communications Director, GRI, and work in close collaboration with the Creative and Production Director, GRI.

What you will do:

Product Marketing and Productization (25%)

Collaborate with product owners, designers, and technical teams to help guide the “productization” of tools, research, and digital assets, and define value propositions, positioning, and launch strategies.
Help develop product “go-to-market” planning and ensure restoration products are accessible, user-friendly, and positioned effectively for the audiences they are built for.
Gathering user feedback to inform product improvements and future iterations.

Marketing and Digital strategy (Social Media, Web & Email) (25%)

Design and implement creative marketing strategies that elevate restoration messages, products, tools, events, and impact stories across regions. Contribute to content for campaigns, newsletters, partner outreach, and promotional materials.
Plan and execute coordinated marketing pushes around key moments and milestones, ensuring alignment with global and regional teams.
Develop and oversee digital and social media strategies that grow awareness, reach, and engagement and review content for clarity, accuracy, and brand coherence. Ensure digital activities are coordinated with WRI’s core communications digital team and partners.
Consolidate analytics and performance metrics and insights to refine digital and marketing approaches and strengthen audience impact.
Monitor emerging digital trends — including AI-driven tools — and recommend new formats, channels, and partnerships to expand visibility and influence.

Audience Engagement Strategy (25%)

Develop and implement tailored engagement strategies for priority audiences, including donors, investors, policymakers, private-sector actors, practitioners, and cultural influencers.
Support colleagues across the restoration program in designing effective engagement approaches for their own audiences and initiatives.
Use and deepen existing audience research to understand motivations, needs, behaviors, and barriers, and translate insights into actionable engagement plans.
Track engagement performance and recommend continuous improvements.

Brand Strategy and Alignment (15%)

Develop a coherent brand strategy for the GRI by helping clarify and streamline initiatives, products, and platforms.
Support the development of naming, messaging, and visual guidance that improves clarity and consistency across regions and programs.
Ensure alignment with WRI’s institutional brand standards while helping the restoration program strengthen its own narrative and identity.

Cross-Team Collaboration and Internal Coordination (10%)

Work closely with program, research, digital, and country teams to ensure engagement and marketing strategies are aligned with program needs and priorities.
Provide hands-on support to colleagues outside the comms team as they design engagement approaches, prepare materials, or plan outreach.
Contribute to a collaborative, creative, and solutions-oriented team culture.
Manage timelines, deliverables, and workflows for assigned engagement, marketing, and product-related projects.
Track project progress, risks, and opportunities, and keep team members informed and aligned.
Document lessons learned and propose improvements to strengthen future processes.

What you will need:

Education: You have a completed bachelor’s degree in communications, marketing, public relations, or a related field
Experience: You have experience in communications, marketing, audience engagement, or digital strategy, ideally in a mission-driven or international context
Experience collaborating across diverse teams across world regions and managing projects from concept to delivery
Demonstrated understanding of audience segmentation and how to design tailored engagement or marketing strategies
Solid marketing and product-support skills (e.g., value propositions, messaging, launches)
Solid experience with digital platforms (social media, analytics, CMS) and comfort applying insights to improve reach and engagement
Writing and editing skills, with the ability to translate complex ideas into clear, compelling language
Experience with brand strategy and ability to apply or help refine brand guidelines
Project management, organization, and prioritization skills
Demonstrated understanding of finance and investment, especially innovative and blended finance models that mobilize public and private capital for restoration.

Potential Salary:

If based in the Netherlands: €57,000 – €71,000

If based in the UK: £45,000 - £56,000

If based in the US: $84,000 - 95,000

Salary is commensurate with experience and other compensable factors.

How to Apply:

Please submit a resume with a cover letter by 23 December 2025 . You must apply through the WRI Careers portal to be considered. We may close for applications sooner if we receive a high volume of applications from qualified candidates.

What we offer:

Access to the WRI global network with the opportunity to exchange with and learn from passionate colleagues working at the cutting edge of their fields across Asia, Africa, Europe, Latin America and the US
The chance to have an impact and to develop your career within a mission driven organization with access to varied learning and training opportunities
A workplace that strives to put diversity and inclusion at the heart of our work
The opportunity to join and get involved in different working groups and affinity groups to shape the future of WRI
Commitment to hybrid working model with flexible working hours
Generous leave days that increase with tenure
If based in the US: Medical Coverage, Dental Coverage, Vision Coverage, retirement plan access and employer contribution.

About Us:

World Resources Institute works to improve people’s lives, protect and restore nature and stabilize the climate. As an independent research organization, we leverage our data, expertise and global reach to influence policy and catalyse change across systems like food, land and water; energy; and cities. Our 2,000+ staff work on the ground in more than a dozen focus countries and with partners in over 50 nations.

Our mission and values:

WRI’s mission is to move human society to live in ways that protect Earth’s environment and its capacity to provide for the needs and aspirations of current and future generations.

Our values are shared ideals that bind us together: Independence, Integrity, Impact, Partnership and Care.

Our culture:

WRI is committed to advancing gender and social equity for human well-being in our mission including equal opportunities in employment. All qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, sex, national origin, age, caste, marital status, sexual orientation, gender identity and expression, disability, or protected Veteran status.

Our People team carefully reviews all applications.

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Marketing and Engagement Associate

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